As a Smyrna rental property owner, you understand that good marketing is crucial for attracting the best renters. If you haven’t started using virtual tours yet, you’re missing out! Offering virtual tours to potential tenants is a great way to show them your rental properties before they visit in person.
We will explore the advantages of virtual tours for rental property marketing and why every owner should use them.
Virtual Tour Basics
A virtual tour offers a digital walk-through experience of a rental property. Unlike photos, which show the property from a photographer’s perspective, virtual tours provide an in-depth view of each room.
Recent research indicates that renters prefer virtual tours of rental properties. According to Zumper’s data, over 70% of renters would be content to rent an apartment without seeing it in person if they could view it through a 3D virtual tour.
Types of Virtual Tours
Virtual tours provide a fully immersive experience for potential tenants to view your rental properties. They enable potential renters to experience the space and determine if it suits their needs without a physical visit.
The three main types of virtual tours are 360-degree virtual tours, 3D virtual tours, and virtual reality tours.
- 360 Virtual Tour. A 360 virtual tour is an extensive panoramic image created by stitching together numerous photos. These tours allow potential tenants to view an entire room in one image and click and drag to look around. 360 virtual tours are simple and cost-effective to create, making them ideal for property managers new to virtual tours.
- 3D Virtual Tours are more immersive than 360 virtual tours. They enable potential tenants to walk through the property as if they were physically present. These tours are made by capturing numerous photos of a rental property and stitching them together with specialized software. While it may seem complex, many user-friendly tools and services are available to guide you. Due to the time and effort involved in creating them, high-end rental properties typically use only three-dimensional virtual tours.
- Virtual Reality Tour. The virtual reality (VR) tour is the latest and most immersive type of virtual tour. These tours let potential tenants wear a VR headset and navigate the property as though they were walking through it. While VR tours are not yet widespread, they are becoming more popular as VR technology becomes more accessible.
What are the benefits of virtual tours?
- Convenience. Virtual tours offer major relief from the typical hassle of property tours. Potential tenants can view your rental properties comfortably from their homes or during work hours. This is particularly useful for out-of-state or international renters who find it difficult to arrange physical tours.
- 24/Hour Availability. Virtual tours are available to potential tenants around the clock, seven days a week. This allows them to view your rental properties at their convenience, without having to fit into your schedule. It’s a robust tool that empowers them with flexible viewing options.
- Increased Engagement. Virtual tours have been shown to boost engagement. Potential residents spend more time on websites with virtual tours compared to those without.
- Improved SEO. Beyond increased engagement, virtual tours can also enhance your rental property’s SEO. Google values fresh content, and adding a virtual tour to your property listing is an excellent way to update content and improve search rankings.
How to Optimize Your Virtual Tours.
- Quality Matters. Use high-resolution images and videos, avoiding any low-quality or blurry photos. Quality virtual tour content helps potential tenants understand your rental properties better.
- Include a Call to Action. Add a call to action (CTA) at the conclusion of your virtual tour. A CTA is a statement or button urging potential tenants to take the next step, like scheduling a showing or contacting you for more information. A CTA makes potential tenants more likely to rent from you.
Virtual tours allow potential tenants to experience your rental properties without needing to visit in person. Real Property Management Piedmont can help you promote your Smyrna properties and boost your chances of finding great, dependable tenants. Contact us online or call 404-480-4820 today!
Originally Published on July 22, 2022
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