As a Smyrna rental property owner, you have to bear in mind that marketing is the secret to finding the perfect renters. And if you’re not working on the application of virtual tours yet, you’re missing out! Giving potential tenants the capacity to take a virtual tour of your rental properties is a unique way to show them what they’re getting before they even walk through the door. In what follows, we’ll discuss the advantages of using virtual tours for your rental property marketing and explain why every rental property owner should be using them.
Virtual Tour Basics
By definition, a virtual tour is a digitally rendered walk-through of a rental property. Unlike photographs, which show property based on the photographer’s point of view, virtual tours can offer an in-depth look into each room of a property. Virtual tours can likewise permit potential renters to measure spaces and areas of the home and even digitally place their furnishings to see how they would fit.
Recent studies have concluded that renters want virtual tours of rental properties. According to results compiled by Zumper, more than 70% of renters agree that they would be more open to renting an apartment without seeing it in person if they could check it out through a 3D virtual tour.
Types of Virtual Tours
Virtual tours are an immersive technique for potential tenants to see your rental properties. They allow potential renters to get a feel for the space and see if it meets their needs without having to visit the property physically.
There are three main types of virtual tours: a 360 virtual tour, a 3D virtual tour, and a virtual reality tour.
- 360 Virtual Tour. A 360 virtual tour is a single panoramic image stitched together from several photographs. These tours allow potential tenants to view an entire room in one image, then click and drag to look around. 360 virtual tours are easy and relatively inexpensive to create, making them a great option for Smyrna property managers just starting with virtual tours.
- 3D Virtual Tour. A more immersive possibility than a 360 virtual tour, a three-dimensional (or “true”) virtual tour permits potential tenants to walk through the property as if they were there. These tours are created by taking numerous photographs of a rental property and then piecing them together using special software. Because of the time and effort involved in creating them, high-end rental properties usually only use three-dimensional virtual tours.
- Virtual Reality Tour. The newest and most immersive type of virtual tour is the virtual reality (VR) tour. These tours allow potential tenants to put on a VR headset and explore the property as if they were actually walking through it. While VR tours are still relatively rare, they are becoming more and more popular as VR technology becomes more accessible.
What are the benefits of virtual tours?
- Convenience. Perhaps the main benefit of virtual tours is that they are extremely convenient. Potential tenants can tour your rental properties without having to leave their homes or work schedules. This is especially beneficial for out-of-state or international renters who might have difficulty organizing a time to tour the property physically.
- 24/Hour Availability. Virtual tours are available 24 hours a day, seven days a week. This means potential tenants can tour your rental properties on their own schedule, without having to work around your availability.
- Increased Engagement. Virtual tours are also proven to increase engagement. A study by Inman News found that properties with virtual tours receive, on average, 42% more website views than those without virtual tours.
- Improved SEO. In addition to increased engagement, virtual tours can also improve your rental property’s SEO. Google loves fresh content, and adding a virtual tour to your property listing is a great way to add new content and improve your ranking in search results.
How to Optimize Your Virtual Tours
Quality Matters. Don’t forget to use high-quality images and videos, and avoid using low-resolution or blurry photos. You want potential tenants to get a clear sense of your rental properties, so be sure to use quality virtual tour content.
Include a Call to Action. Make sure to include a call to action (CTA) at the end of your virtual tour. A CTA is a statement or button-pushing potential tenants to take the next step, such as scheduling a showing or contacting you for more information. By including a CTA, potential tenants are more likely to rent from you.
Virtual tours are a great way to give potential tenants a feel for your rental properties without having to physically visit the property. If you’re not already using virtual tours in your rental property marketing, now is the best time to start. Ready to learn more about how to incorporate virtual tours into your rental property marketing? Contact us online today!
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